General Information
Expectations and Goals
The course is designed to aim at imparting an Expert level appreciation program for the common man. After completing the course, the incumbent is able to create fb pages and make a brand for personnel/business, getting views and promotion from page, getting sales, social media marketing to get marketing tasks from local market. This allows a common man or housewife to be also a part of computer earner by making them freelancer and also equipped with some skill.
Required Materials
- Fast Internet
- Electricity
- Laptop/Machine
- Familiarity with Facebook
Course Outline
What Student will learn in this course?
- Facebook Marketing
- Instagram Marketing
- YouTube Marketing
Facebook Marketing 2022: Complete Guide To Facebook Growth
- Intro of Social Media
- Intro of Social Media Marketing
- Intro to Social Websites
- Intro to Fb
- Fb Statistics
- Fb pages
- Facebook Profile VS. Facebook Page
- Difference between a Facebook Profile username and a Facebook Page username?
- Terminologies in Facebook
- Key Factors in any Page
- Importance of About Page Section
- Importance of Cover Photo and Profile Photo
- Create Page
- Update Info
- Important part of your Facebook page are Facebook settings
- Update Cover Photo and Profile Picture
- Purpose of Designs on Social Media
- Theme & Sizes
- Free Websites to create covers and posts
- Purpose of Posts
- International Trends about FB posts
- Post Types & Post Description
- Importance of Hashtags
- Importance of FB Groups
- How to Join FB Groups
- How to post in groups to get a response
- Precautions about getting banned from FB
- Learn how to set up a Facebook ad account
- Learn how to create your first Facebook ad campaign from scratch
- Learn how to define your target audience (audience targeting)
- Learn how to set up a simple A/B split test
- Learn how to set up Facebook conversion tracking (Facebook pixel)
- Learn how to set up custom audiences
- Learn how to set up video ad campaigns
Instagram Marketing 2022: Complete Guide To Instagram Growth
- Learn how to create a successful themed, business, or personal account on Instagram
- Be able to pick an effective name for their account
- Understand the platform-specific and growth marketing jargon associated with Instagram
- Create an attractive logo and further optimize their profile bio, name, & call to actions.
- Use and operate analytics tools
- Analyze and understand why content on other accounts work
- Design a cost & time effective content strategy that works for long term growth
- Research and network with other competitor accounts in their space
- Create their own first batch of high quality content optimized for attention on Instagram
- Find the best images for use on Instagram and prevent copyright complications
- Use scheduling tools like Buffer & Later to better control & manage their future posts
- Use Photoshop to create custom images
- Use Pablo to rapidly create quote & motivational images
- Use Final Cut Pro and adobe Premiere to successfully put together and export Instagram videos
- Shoot their own personal video for Instagram
- Identify strong performing posts that complement their content strategy and re-gram them
- Identify, research, and pick the best hashtags for each of their posts
- Increase engagement in their posts with effective caption and CTA strategies
- Create and deploy an effective “dummy account strategy”
- Create a high performing and low effort habit schedule for growing their account
- Find and select the best opportunities for growing their accounts through shoutouts
- Setup and monitor follow, like, & comment bots in a tasteful way that brings attention to their account
- Create a workflow and design a system for their content production
- Post an effective job ad online to find help in scaling their content production
- Trial and decide which freelancers are right for their account and their content strategy
- Make money through their account in 4 different ways
- Use mobile optimized tools like Linktree for lead generation
- Design and execute an effective Instagram Story strategy
- Design and monitor Instagram ads designed to accelerate their account growth
- Navigate the Facebook advertising platform and use it effectively for Instagram
- Design and run effective Instagram Live sessions that result in account growth & engagement
- Use advanced tools like Jarvee for coordinating multiple accounts and automating content
- Use advanced tools to automate outreach for promotional strategies, like shoutouts
- Design and run successful competitions that are legal and cost effective
YouTube Marketing 2022: YouTube SEO & YouTube Algorithms
- Create a big and successful YouTube channel with many views
- Grow your own business & brand with YouTube
- Learn real-world marketing funnels that can be set up with YouTube
- How to find the right keyword to Target for videos
- How to make videos for YouTube channel
- How to Upload Videos on YouTube
- Optimize your YouTube channel to get more views and conversions
- Find rapid growth for your YouTube channel
- Get more engagement with your YouTube videos
- Sell products or services from YouTube
- Build an audience and a brand on YouTube
- Promote your channel and individual videos like a marketing professional would
- Create YouTube Ad campaigns to promote your brand & products
- YouTube monetization
- Increase your revenue & get more customers with YouTube
- Retarget you, website visitors, with YouTube ads
- Place your video ads on competitor’s YouTube channels or specific videos
- Make better videos with bonus video production lessons